How I manage to keep up with everything as a content creator

I run the business. I manage the finances. I take out the trash. Just like a lot of entrepreneurs. In the beginning I couldn’t afford to outsource at all. The biggest challenge was to do enough marketing, product development, and fulfillment to not only get by, but to also grow. My business relies on content marketing. Here’s how I built it.

Finding the time to create massive amounts of content

I created a marketing assembly line. Every week I created new content. And featured it in a newsletter. And posted it on my website. Every week my website grew. And that brought more and more people to subscribe to my newsletter.

But the most important secret is to get two or three uses out of every piece of content you create.

I promoted articles in my newsletter. And posted them on my website. And made them the topic of webinars. And turned them into materials in courses. They became part of a future eBook. And conference presentations. And handouts. And got posted on LinkedIn. All of them link back to my website to build audience.

Creating all this was easy once I wrote the article. Which I did every week. Every couple of months, I had a new online course to sell that was built one article at a time. The same articles, turned into a tutorial became an eBook. Handouts were more marketing than product being designed to be passed around to others. The same article, posted on the socials were marketing pieces.

The snowball affect

One article each week is 52 a year and creates all the topics mentioned above. At the end of two years you've got enough content for a small book. The audience building that you do along the way gives you a channel to sell. Both the size of your audience and the value of your products increase over time as you manageably crank out one small piece every week.

It’s how I was able to keep up with everything I needed to do as a sole proprietor.

Don’t just randomly create. Create so that things add up to something bigger and sellable. It’s a good idea to have an editorial calendar so that you cover all the topics you need to cover. It’s an even better idea to write the table of contents for a major creation and then nibble away at it with weekly pieces like articles so that in the future you can stitch them all together.

Don’t forget that you can collaborate. Invite others to contribute a piece of what you’re building and compensate them by promoting the hell out of their contribution. When you have a team you appear larger, more credible, and deliver more value than just some person promoting themself.

Just make sure that every step, every piece you add, grows your audience as well as giving you something to sell. When your audience stops growing, so do your sales. In fact, place a higher priority on audience building. Create to build audience. And then also sell it.