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CreateCoachConsult Guest Blog

A blog by Carl Dickson in Guests

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About this blog

Blog for people who are not members yet, but who want to get a feel for the content members have access to.

Entries in this blog

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The most important ingredient for growing your business

The most important ingredient in growing your business is to understand what matters to your customers. If you understand what matters to your customers, you’ll know what to sell, how to sell, and how to market. But first you have to understand how to apply your insights. Discovery Before you build your business around what matters to your customers, you have to be able to articulate it. Before you can articulate what matters to your customers, you have to discover it. If you have sufficient emp
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Discover the deeper meaning behind what you offer

Instead of studying techniques, I’ve learned that in business it is better to understand things on a deep level. This is because insight is better than intuition in business. Your intuition about marketing and sales is informed by social media and from watching commercials. Marketing has a deep level to it that goes beyond techniques, and when you understand the nature of what you sell, you make better decisions about how to bring it to market. The nature of what you sell impacts how you market,
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Building a business that is bigger than yourself

Building a business that is bigger than you are means going after work that you can't do yourself. In services like coaching and consulting, it means engagements that require more people than yourself to fulfill. When you bid alone, how much can you charge? How much value can you deliver? How much is the opportunity worth? How does that compare when you pursue efforts that require an entire team of people? Instead of coaching or consulting one-on-one, building a business larger than yourself mea