Building a business that is bigger than you are means going after work that you can't do yourself. In services like coaching and consulting, it means engagements that require more people than yourself to fulfill. When you bid alone, how much can you charge? How much value can you deliver? How much is the opportunity worth? How does that compare when you pursue efforts that require an entire team of people? Instead of coaching or consulting one-on-one, building a business larger than yourself mea
The most important ingredient in growing your business is to understand what matters to your customers. If you understand what matters to your customers, you’ll know what to sell, how to sell, and how to market. But first you have to understand how to apply your insights. Discovery Before you build your business around what matters to your customers, you have to be able to articulate it. Before you can articulate what matters to your customers, you have to discover it. If you have sufficient emp
Instead of studying techniques, I’ve learned that in business it is better to understand things on a deep level. This is because insight is better than intuition in business. Your intuition about marketing and sales is informed by social media and from watching commercials. Marketing has a deep level to it that goes beyond techniques, and when you understand the nature of what you sell, you make better decisions about how to bring it to market. The nature of what you sell impacts how you market,
Meet Hev, a transformational life coach and Human Design guide dedicated to helping people unlock their true potential and align with their soul’s purpose. She's been a member from the beginning and you may have already met her since she's a very active networker.
Teaching comes natural to her, and like a lot of us, she blurs the lines between being a creator, coach, or a consultant. Hev works with clients who feel they’ve been on a journey of personal growth + self-development for a while—
By the time a child graduates from high school, they may have seen 360,000 ads. When we grow up and need to promote out interests, it’s really hard to not be affected by that. When people try to find the words that will convince strangers to become our customers, the familiar words that come to mind are from all those ads we’ve been exposed to. And they are the wrong words. I moderate groups on LinkedIn with over 100,000 combined members, so I see a lot of people posting what I call "drive by"
