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Developing customer relationships

People buy from people they know and trust... How do you get from being strangers to being a trusted source or adviser? How do you turn your customer relationships into an information advantage over your competitors?

 

  1. What kind of relationships do you want to have with your customers?

    Started by Carl Dickson,

    Have you given any thought to the kind of relationships you want with your customers? It is better to foster those relationships as a result of intentional thought than it is to just let them happen and see where you end up. The nature of the relationships you have with your customers will partly depend on what you create, how you coach, or the type of consulting you do. It will also depend on whether you provide a commodity or something highly tailored. People don't care where they buy a Snickers bar from. It's the same Snicker's bar if I get it from the grocery store or a gas station. But people really care about who provides interior decorating, who watches their …

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    Carl Dickson