Creating and selling virtual products
Manufacturing, distributing, and selling virtual products may be easier, but that doesn't mean it's easy. And the easier they are to make, the easier they are to compete with. How can we improve how we create our virtual offerings and sell more of them?
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I’ve been thinking a lot about adding digital products as an income stream in my business. I see the value in creating something just once that continues to make an impact—not only for the people who buy it, but for my business as well. For me, I think what’s been holding me back is a bit of imposter syndrome…almost like thinking it’s “too easy.” You mean I just have to brainstorm an idea, maybe do some research for resources, find someone to make it look nice, and then put it on a selling platform and I’m able to market and sell on repeat? (Of course there’s more to it than that, but for brevity sake) It feels almost too good to be true. But I know it’s real. I’ve coache…
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