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Sales, selling, and closing the deal

Discussion about the journey from having a lead to having a deal. You've got a lead. Now what? 

  1. What's your favorite type of promotion to run? I don't like discounts for things that are not commodities. My favorite is a free gift. "But now and get a free template with your h purchase" or "purchase this training course now and get a free follow up session." The free gifts cost me nothing but a little time, but more importantly I get all the revenue. What's your favorite type of promotion?

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