Articles

Sometimes we get in our own way. Sometimes we assume. Sometimes we put ourselves in a box. And sometimes the many ways our thoughts can go wrong or be limited can hold back the success of our business. Mindset matters. I find the act of inquiry, or simply asking questions, to be profoundly important for, well, basically everything. But if you want to be mundane about it, inquiry is at the core of discovering what to write, how to build your processes, uncovering the truth about anything, knowing

A lot of people get started in business by jumping in and selling. Then they look for better techniques. Whenever things get tough, they look for better techniques again. I love bootstrapping and have done more than my fair share of this. What I’ve learned is that most of the “techniques” out there are completely valid --- for someone else. The things you hear about the latest paradigm-shifting revolutionary techniques that sound so appealing, probably don’t apply to you. And if they do, they p